ELA Awards 2017 - Best Presentation

Bridgestone/bluecrux

Bridgestone/bluecrux

Fresh from the success of winning of Belgian Supply Chain Award – Project of the year 2016, the Vi-P project of Bridgestone Europe/bluecrux has been selected as one of just six finalists for the ELA Award Project of the Year.

During an afternoon of sharing these practice projects, the audience awarded the presentation of Bridgestone/bluecrux as the best of all the finalist.

Vi-P stands for Visibility Project and also Very Important Project. Vi-P was launched in 2013 to increase both the Visibility on availability and reliability of the end-to-end supply chain. It was one of the key tactical projects at Bridgestone Europe, a wholly-owned subsidiary of Bridgestone Corporation headquartered in Japan – the world’s leading tyre and rubber company. The project fits with the company’s strategy of improving customer satisfaction while reducing costs.

Download the full press release of the project.